Analytics Overview
objectives. Depending on the objective, various metrics, such as high click-through rate (CTR), high conversion rate (CR), or high average order value (AOV), can be used to evaluate the recommendation solution. To manage the performance of the provided recommendation solutions, Omnious provides OPM (Omnicommerce Performance Management) SDK, which is an analyzable solution that measures various metrics that suit different purposes.
The OPM SDK is integrated into an online store and collects the actions of customers in response to recommendation results. The collected data is then converted into various metrics to evaluate the performance of the recommendation solution, and helps Omnious' recommendation solutions provide more accurate recommendations by utilizing customers' behavioral data.
The Analytics menu supports the OPM SDK integration process and provides features to easily view the measured performance metrics after integration.
The data collected and measured through the OPM SDK include:
- Data measured regarding OMNICOMMERCE solutions.
- Purchase conversion rate (CR): Purchase conversion rate (%)
- Click-through rate (CTR): Recommendation click-through rate (%) compared to recommended products.
- Total order value of recommended transaction: The total amount (currency) corresponding to the recommended purchase count used in the Conversion Rate (CR) for recommendations.
- Request: Increase in the number of times a recommendation is requested. (Count)
- Impression: Increase in the number of times recommended results are exposed to users. (Count)
- Recommend Clicks: Increase in the number of times clicks occur on recommended products. (Count)
- Average order value (AOV): Average purchase amount per transaction (currency)
- Data measured for providing personalized recommendations
- Product Detail Page View : Increase in the number of product detail page (Count)
- Add to Wishlists: Increase in the number of times a product is added to the wishlist (favorites) or similar. (Count)
- Add to Cart: Increase in the number of times a product is added to the shopping cart. (Count)
- Purchase Clicks: Increase in the number of times the purchase button is clicked on the service page. (Count)
- Purchase: Increase in the number of purchases made for the product. (Count)
In addition, it also supports adding custom events for further measurement.
The Analytics page can be accessed through the Analytics menu icon in the top menu bar (GNB).
